Capital One, a leading bank renowned for its trailblazing use of technology in the industry, identified a significant disparity between the brand's current visual identity and its mission to revolutionize banking through ingenuity, simplicity, and empathy. By recognizing the need for a revitalized brand image, Capital One sought a refresh that would authentically embody its innovative spirit and customer-centric approach, solidifying its position as a leader in the banking industry.
To initiate the brand refresh for Capital One's visual identity, a comprehensive brand audit of competing banks paved the way for a distinct and unparalleled design direction. Drawing inspiration from successful digital brands like Brite, Linktree, and Wise, the designer crafted a fresh and tailored identity that resonates with a younger audience. Embracing the rich heritage and essence of Capital One's cherished hometown, Richmond, Virginia, the design journey harnessed invaluable insights to shape the new logo, brand colors, and photography. Transcending conventional boundaries, the resulting design invites a diverse audience to embark on a seamless and enriching banking journey, forging a meaningful connection with Capital One.